Plasma TV Home :: Pioneer PureVision Elite Plasma
PureVision Technology From Pioneer Makes New Elite Plasma TVs Brighter, Sharper and More Accurate Than Ever
INDIANAPOLIS, CEDIA Booth #400, Sept. 10 - Pioneer today introduces two new Pioneer Elite PureVision plasma televisions that will raise the bar for performance of all HDTVs with their true-to-life image quality that is brighter, sharper and more accurate than ever.
For the first time in the industry, Pioneer has created a First Surface PureColor Filter for plasma displays. This new filter, in addition to the other PureVision technologies, make the Pioneer Elite PRO-1120HD (50") and PRO-920HD (43") seem more like real live action than a picture on TV. "The picture quality that a viewer experiences with a Pioneer Elite PureVision television brings a whole new meaning to the term 'reality TV,'" said Russ Johnston, senior vice president of marketing for the home entertainment division of Pioneer Electronics (USA) Inc. "The difference between grass and astroturf on the football field is apparent, you can read the shirts on fans in the stadium, the black in the uniform is truly black. You start to wonder if it's on TV or if you're at the game.
This new reality is a direct result of Pioneer PureVision technologies including our First Surface Pure Color Filter." The public has been conditioned through the years to expect television to look like television. With the adoption of HDTV, television can now look like real life. HDTV was designed for a phosphor-based display like plasma TV. As a result, plasma is the best display technology for viewing true HD content. As broadcasters continue to increase levels of HD programming, demand for high quality plasma televisions will continue to grow. There are already nearly 2,000 hours of HD content available weekly, driving the growth of HDTV and plasma TVs in particular.
The new Pioneer Elite PureVision plasma televisions offer all the technologies that make the PureVision brand so breathtaking, with reds that are truly red, blacks that are really black, and an on-screen image that looks like it is just outside the window.
To create a sharper picture, Pioneer uses its proprietary Pure Drive technology to maintain a pure digital signal path from source to image. This reduces digital and MPEG noise, corrects image accuracy and improves gray scale levels.
For the most accurate picture, Pioneer turns to the newly developed First Surface Pure Color Filter an industry first for plasma TVs. This technology creates blacker blacks, brilliant lifelike colors, great contrast levels, accurate color reproduction and true to life colors. The First Surface Pure Color Filter is optically adhered to the plasma glass, eliminating any air gap between the plasma glass and the filter found in other plasma televisions. By eliminating that air gap, Pioneer has further minimized light refraction making the picture even purer. The filter also uses a mesh infrastructure that acts like a mask for the light output, further enhancing its sharpness and black levels in almost any room environment.
The brightness in Pioneer PureVision plasma TVs is the result of the company's Deep Encased Cell Structure, which produces a greater light emission to achieve 60 percent higher brightness level than previous plasmas. This is achieved by making each cell deeper to increase the phosphor area, and by encasing each cell with horizontal ribs to prevent light leakage from neighboring cells.
The nature of a phosphor-based technology like plasma is such that it looks great straight out of its box. However many custom installers and integrators prefer to adjust the television for a particular viewing area or a particular customers' taste. To enable this, Pioneer worked with the Imaging Science Foundation to implement ISF C3(TM) Calibration mode, which allows a certified calibrator to do advanced color calibration with never before achieved simplicity and reliability.
Smooth reproduction of film-based content comes to fruition with Pioneer's Advanced PureCinema(TM) II, allowing for faithful and accurate reproduction of film content with the most natural images. Pioneer is the first to introduce 3:3 film detection at 72Hz, enabling this enhanced film reproduction. Close-ups of faces and smooth transitions from dark portions to light parts of a scene are made possible with Advanced Continuous Emission III (ACE III). This key PureVision technology enables color and contrast that create larger-than-life images.
Grayscale is improved with ACE III, which distinguishes 1792 grayscale steps for each of the pixel colors to help keep the blacks truly black and provide finer gradations within the dark areas. Compared to 256 grayscale steps found in many other displays, Pioneer offers a tremendous advantage in making dimly lit scenes sharp and clear.
For ease of use, Pioneer has incorporated a digital cable-ready tuner (DCR) into the television's media receiver offering a combination of ATSC tuner or CableCARD(TM) as well as dual NTSC tuners. This makes the televisions compatible with high-definition terrestrial broadcast transmissions as well as standard NTSC broadcasts. The media receiver also allows the consumer to input an array of sources including satellite, cable, DVD, VCR and computer signals up to wide XGA. The media receiver is digitally linked to the panel for optimal performance. It also offers multiple HDMI connections for a pure digital connection to external sources. "These new televisions offer consumers a unique and unrivaled HD experience with the brightest, sharpest, most accurate picture quality," said Johnston. There is a tremendous growth in high definition programming now available.
With digital cable-ready tuners, numerous options for digital connectivity and unrivaled image quality, we are helping Americans create the high definition home." The PRO-1120HD and PRO-920HD plasma televisions are both true native XGA displays. These high-definition televisions have a native resolution of 768p and are 16:9 widescreen. Their screens are perfectly flat, flicker free and have no horizontal or vertical viewing limitations. Pioneer has also upped the ante by providing an industry first natural resize screen mode, digitally enhancing content that is 4:3 in nature, giving images less jagged edges and a more refined look.
The PRO-1120HD and PRO-920HD plasma televisions will be available in October at a manufacturer's suggested retail price of $13,500 and $10,500 respectively.
Press Release : Source : PRNewswire
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